The integration layer that makes the customer journey one journey.
AO connects websites, commerce platforms, ERP, CRM, inventory, finance and operational systems so data moves automatically and the business stops re-capturing it. Integration is where digital commerce either works or quietly falls apart.
What we're solving
- Customer, order and product data is captured more than once and reconciled manually.
- Finance, operations and sales report different numbers because each system holds a different version of the truth.
- Integrations exist but are undocumented, brittle and understood by one person.
- Failures are discovered by customers rather than by monitoring.
- New channels or partners take months to onboard because every connection is bespoke.
How we deliver
AO designs and builds the integration layer: system-of-record decisions, data contracts, APIs, event-driven flows, transformation, validation, error handling, retry logic, reconciliation and monitoring. We integrate with what you already run — ERP, CRM, commerce, warehouse, finance and third-party services — and document the flows so the business is not dependent on tribal knowledge.
What you receive
Integration architecture, system-of-record and data-contract design
API design, development and API gateway configuration
Event-driven and webhook-based integration
ERP integration including Odoo, SAP, Oracle and Microsoft ecosystems
CRM integration including Salesforce and Microsoft ecosystems
Commerce, inventory, warehouse and logistics integration
Data transformation, validation and master-data alignment
Error handling, retry, reconciliation and alerting
Monitoring, observability and integration runbooks
Documentation, handover and ongoing support
Business outcomes
- 01One version of customer, product and order truth across the estate.
- 02Manual re-capture and reconciliation replaced with automated, monitored flows.
- 03Failures detected and handled by the platform instead of by customers.
- 04Faster onboarding of new channels, partners and systems.
- 05Documented, supportable integration that does not depend on one individual.
Stack & partners
The systems that actually run the business.
- ERP and finance systems
- CRM and sales platforms
- E-commerce and marketplace channels
- Inventory, warehouse and order management
- Payment providers and reconciliation
- Logistics, courier and delivery partners
- Customer service and support platforms
- Data warehouses and reporting layers
Integration engineered for failure, not just for the happy path.
- Explicit system-of-record decisions before any code is written
- Documented data contracts between systems
- Idempotent, replayable flows that tolerate retries
- Validation at the boundary rather than deep in the estate
- Alerting and reconciliation that surface mismatches early
- Runbooks so support does not depend on one engineer
Frequently asked
Do we have to replace our ERP or CRM?
No. The objective of this service is to connect the systems you already run. Replacement is only recommended when the existing system genuinely cannot meet the requirement.
Can AO integrate systems that have no modern API?
Often yes, using supported extension points, scheduled data exchange, middleware or database-level patterns where they are safe and sanctioned by the vendor.
Who owns the integration after go-live?
AO can own it under a support arrangement, or hand it over documented and monitored so your team can. Either way, the flows and runbooks are documented.
How do you prevent silent failures?
Every flow is designed with validation, error handling, retry and alerting, and reconciliation checks so mismatches are visible to the business rather than discovered later.
Does this include Odoo?
Yes. AO delivers Odoo implementation and integration work, and can integrate Odoo with commerce, payments, logistics and other business systems.
Can AO integrate HubSpot with ERP systems?
Yes. AO can integrate HubSpot with ERP and operational platforms so leads, quotes, orders, invoices and service history stay aligned across marketing, sales and finance.
Can AO integrate Zoho CRM with a website or ERP?
Yes. AO can integrate Zoho CRM with websites, commerce platforms and ERP systems, and can integrate broader Zoho business applications depending on your estate.
Can AO integrate Odoo with e-commerce?
Yes. AO can connect Odoo ERP, CRM, inventory and sales workflows to Shopify, BigCommerce, WooCommerce, Magento / Adobe Commerce or a custom storefront.
Can AO automate workflows using n8n or Zapier?
Yes. AO uses workflow automation platforms such as n8n and Zapier to move data and trigger actions between systems, inside a governed integration architecture.
What if a system has no API?
Where a system exposes no suitable interface, AO can automate it through robotic process automation. See RPA & Intelligent Automation.