Commerce platforms that are connected to the business, not just the storefront.
AO builds B2C, B2B and hybrid commerce platforms that are connected to the systems that run the business: catalogue, pricing, stock, orders, customers, payments and fulfilment. Sell online, sell to trade customers, or automate ordering between businesses.
What we're solving
- Stock is inaccurate online because inventory lives in the ERP and is only synchronised occasionally.
- Pricing rules, contract pricing and customer-specific terms cannot be represented in a standard storefront.
- Orders are exported and re-captured manually into the ERP or order management system.
- Payments succeed at the gateway but do not reconcile cleanly against orders in finance.
- B2B buyers still order by email and spreadsheet because there is no trade portal for them.
How we deliver
AO designs commerce around the transaction lifecycle: how the customer buys, how the order is priced and validated, which system owns stock and pricing, how the payment completes and reconciles, and how the order becomes a fulfilled delivery. We then build the storefront or trade portal — custom, headless or on an established platform — and integrate it with ERP, CRM, inventory, payments and delivery so the transaction runs end to end.
What you receive
B2C storefront design and development
B2B and trade commerce portals with account-based pricing
Headless and custom commerce architecture
Product catalogue, pricing, promotion and tax configuration
Inventory, order and customer synchronisation with ERP and CRM
Checkout design, conversion optimisation and payment integration
Fulfilment, shipping and delivery integration
Subscription, quotation and repeat-order flows
Reporting, analytics and commerce measurement
Ongoing optimisation, enhancement and support
Business outcomes
- 01Accurate stock, pricing and product data because the systems of record remain in control.
- 02Orders that flow into operations automatically instead of being re-keyed.
- 03B2B customers able to self-serve on contract pricing, repeat orders and account terms.
- 04Payments that reconcile against orders and reporting that finance can trust.
- 05A commerce platform that can grow into new channels, catalogues, currencies and markets.
Stack & partners
Different buyers, different transaction logic.
AO builds the transaction model around how your customers actually buy, rather than forcing every buyer type into a single storefront pattern.
- B2C retail commerce with promotions, bundles and conversion-focused checkout
- B2B trade commerce with account access, contract pricing and approvals
- Hybrid models where retail and trade run on one connected platform
- Quotation, subscription and recurring order flows
- Multi-currency, multi-language and multi-market operations
- Marketplace and reseller channel integration
The part most commerce projects underestimate.
The visible storefront is a small part of the work. AO designs the operational integration that keeps commerce honest once real orders start arriving.
- Which system owns stock, pricing and product truth
- How orders are validated, routed and acknowledged
- How payments reconcile against orders and finance records
- How returns, credits and exceptions are handled
- How fulfilment status is fed back to the customer
- How the platform is monitored when an integration fails
Frequently asked
Does AO build B2B e-commerce?
Yes. B2B commerce — account-based access, contract pricing, approval flows, repeat ordering and ERP-integrated trade portals — is one of the most common reasons customers engage AO for commerce work.
Can AO connect our store to our ERP?
Yes. Catalogue, pricing, stock, customer and order integration with ERP and order management systems is part of the delivery, not an add-on.
Do we have to move to a new platform?
No. If your current platform can meet the commercial requirement, AO will integrate and improve it rather than recommend a rebuild.
Can AO handle high-volume catalogues?
Yes. Catalogue size, variant complexity and pricing rules are architecture decisions AO makes explicitly during design.
Can AO integrate payments and delivery too?
Yes. Payment gateway integration and last-mile delivery integration are delivered as connected services within the same digital commerce architecture.
Can AO build Magento / Adobe Commerce platforms?
Yes. AO has experience with Magento, now part of the Adobe Commerce family, and can implement, extend and integrate it into ERP, CRM, payment and delivery systems.
Which commerce platform should we choose?
Platform choice is driven by catalogue complexity, B2B or B2C model, integration requirements, content operations and total cost of ownership. AO works across Shopify, BigCommerce, Magento / Adobe Commerce, WooCommerce, headless, composable and custom commerce.