From digital attention to product-in-hand.
Send Me Some helps brands reach selected consumers, deliver physical products directly to them and measure engagement from initial click through product trial, feedback and follow-up.
An AO Group product venture powered by digital, software and operational capability.
Send Me Some in short
- What is Send Me Some?
- Send Me Some is AO Group’s digital product sampling platform and managed campaign service. It helps brands reach harder-to-reach consumers who increasingly work, shop and stream from home, and can put products in their hands in as little as 30 minutes in supported locations, from clicking on our ad. Brands can also collect agreed campaign insights, feedback and marketing permissions where consumers provide the relevant consent.
- What is digital product sampling?
- Digital product sampling uses digital audience targeting and online consumer journeys to place physical or digital product experiences with selected consumers, and to measure agreed campaign outcomes such as claims, delivery, feedback and follow-up engagement.
- How does Send Me Some work?
- A campaign runs through six stages: campaign design, audience activation, qualification and consent, claim and delivery, product engagement and feedback, and reporting. AO manages the stages agreed with the brand; the brand supplies approved product stock and campaign investment.
- Can samples be delivered in 30 minutes?
- In supported locations, selected samples may be delivered in as little as 30 minutes. Delivery speed depends on campaign scope, stock availability and fulfilment coverage, so rapid delivery is a campaign capability in selected service areas rather than a universal guarantee.
Traditional product sampling has lost reach.
The places where brands once introduced products to consumers have changed. Magazine inserts have declined. Many consumers spend less time browsing physical retail aisles. Work, entertainment, shopping and food delivery increasingly happen from home or through digital services.
Yet physical trial still matters. Consumers want to see, taste, use and experience products before changing their buying behaviour.
Traditional sampling also creates familiar challenges
- Products are distributed too broadly
- Samples may reach people outside the intended audience
- Stock can be lost, duplicated or misused
- Brands receive limited information about the recipient
- Follow-up is difficult
- Conversion and longer-term impact are hard to measure
Send Me Some brings product sampling into the digital customer journey.
Reach the right person. Deliver the experience. Learn what happens next.
- 01
Define
We work with the brand to establish the audience, campaign objective, eligibility rules, product volumes and measurement plan.
- 02
Reach
Targeted digital campaigns and personalised landing experiences invite relevant consumers to participate.
- 03
Deliver
Approved recipients receive a tracked, brand-aligned sample experience through Send Me Some’s managed fulfilment and delivery network.
- 04
Learn
Follow-up messages, questionnaires, reviews, voucher redemptions and engagement signals help the brand understand campaign performance.
Move from interest to experience—fast.
Send Me Some connects a consumer’s digital response with physical delivery. In supported locations, selected samples may be delivered in as little as 30 minutes, depending on campaign scope, stock availability and fulfilment coverage.
Campaigns can also be designed for scheduled or same-day delivery, and can be activated across South Africa, subject to stock and fulfilment coverage.
Qualification
Delivery time depends on stock placement, recipient eligibility, location, campaign rules, partner availability and operating conditions.
Campaigns can be activated across South Africa, subject to stock and fulfilment coverage.
Your product. One accountable campaign partner.
The brand provides the approved product stock and campaign investment. AO manages the coordinated campaign experience.
Scope varies by campaign — capabilities are selected and configured to suit the product, audience and objectives.
A sample should feel like an experience—not a giveaway.
Each journey can be shaped around the product and campaign objective. From the first ad to the delivery notification, the package opening and the follow-up conversation, every touchpoint can reflect the brand.
- Personalised campaign landing experience
- Clear eligibility and consent
- Order or claim confirmation
- Delivery-status communication
- Branded packaging and instructions
- QR or NFC-enabled interaction where appropriate (optional campaign capability)
- WhatsApp-guided feedback
- Reviews or user-generated content prompts
- Follow-up offers and vouchers
- Optional follow-up marketing where the consumer opts in
Know more than how many samples left the warehouse.
Send Me Some is designed to connect distribution activity with consumer and campaign insight.
Dashboard shown is illustrative.
Audience insight
Understand which audience segments requested, received and engaged with the sample.
Campaign performance
Review media response, claim activity and engagement across the campaign journey.
Delivery performance
Monitor distribution progress, delivery outcomes and fulfilment exceptions.
Consumer feedback
Collect structured feedback on product experience, packaging, sentiment and purchase intent.
Conversion signals
Track agreed signals such as voucher redemption, repeat engagement, purchase indication or downstream campaign response where enabled.
Future optimisation
Use campaign learnings to improve future audience selection, messaging, product positioning and sampling design.
Data availability depends on campaign configuration, applicable law, consumer consent and the brand’s agreed data-processing model. Reports should use aggregated or appropriately permissioned information.
Built for South African market realities.
- Targeted rather than uncontrolled distribution
- Digital engagement connected to physical trial
- Rapid-delivery capability in eligible areas
- Regional and potential national campaign reach
- Managed experience from media through follow-up
- Technology and marketing capability in one AO team
- Permissioned consumer insight, captured only where consumers consent
- Campaign formats for physical samples, vouchers and experiences
- Designed to reduce wasted samples and improve accountability
More than product launches.
Product launches and market research
See use casesCustomer acquisition and conversion
See use casesProduct comparison and optimisation
See use casesLoyalty, subscriptions and welcome journeys
See use casesRetail, event and partnership activations
See use casesStock recovery and responsible redistribution
See use casesSee the full journey happen in one meeting.
During a live demonstration in a supported location, a participant can scan a campaign QR code, complete the experience and receive a sample at the meeting location — in as little as 30 minutes, subject to campaign scope, stock availability and fulfilment coverage.
The demonstration can show the consumer journey, communication flow, delivery experience and campaign reporting approach.
Questions brands ask
Put your product in the right hands.
Let’s design a product sampling campaign that connects targeted reach, real-world trial and measurable learning.