AO Digital Product Sampling

Send Me Some reflects how AO invests in its own products. The offering combines the capabilities of AO Digital, AO Software and the wider AO Group into one accountable, end-to-end service for brands.

What is Send Me Some?

Send Me Some is AO Group’s digital product sampling platform and managed campaign service. It helps brands reach harder-to-reach consumers who increasingly work, shop and stream from home, and can put products in their hands in as little as 30 minutes in supported locations, from clicking on our ad. Brands can also collect agreed campaign insights, feedback and marketing permissions where consumers provide the relevant consent.

What is digital product sampling?

Digital product sampling uses digital audience targeting and online consumer journeys to place physical or digital product experiences with selected consumers, and to measure agreed campaign outcomes such as claims, delivery, feedback and follow-up engagement.

How does Send Me Some work?

A campaign runs through six stages: campaign design, audience activation, qualification and consent, claim and delivery, product engagement and feedback, and reporting. AO manages the stages agreed with the brand; the brand supplies approved product stock and campaign investment.

How does AO protect consumer information?

Consumers are asked for specific, informed consent, only the information needed for the campaign is collected, and processing follows the AO Privacy Centre and applicable privacy law such as POPIA. Data responsibilities and permitted use are agreed contractually for each campaign.