AOne·The Enterprise Digital Experience Platform of AO Group
Send Me Some can support far more than a traditional free-sample campaign. Explore ways to launch products, gather insight, create loyalty, activate retail experiences and recover value from stock.
Showing 30 use cases across all categories.
Get a new or reformulated product into real households, and come back with structured evidence on how it performed in genuine use conditions.
Create real trial in the launch window, before the listing has built its own momentum.
Place a new SKU with a defined consumer profile in the weeks around launch, so first reactions arrive while the brand can still act on them.
Collect comparable, quantified feedback from consumers who have actually used the product.
A defined question set is invited after trial, so responses that are given are tied to a confirmed delivery rather than to claimed usage.
Establish which variant performs best with the target consumer before committing to production.
Two or more variants are distributed across matched audience groups, with the same question set applied to each so results are directly comparable.
Understand products that only prove themselves over a sustained usage period.
A kit is delivered with a guided multi-step journey, prompting the recipient at each stage so the brand sees how experience changes over time.
Test how packaging, claims and messaging land in the hands of a real consumer.
Recipients respond to the unboxing and on-pack proposition, not to a concept board — surfacing clarity, appeal and comprehension issues early.
Use trial as the top of a measurable funnel: qualified reach, consented data capture, and a follow-on offer that turns a sample into a first purchase.
Drive first taste with consumers who match the buying profile, not passers-by.
Trial is concentrated on the audience segments and areas that matter commercially, with each sample linked to a consented consumer record.
Convert trial into a trackable first purchase.
A personalised code or voucher follows the sample, so the step from trial to transaction is measured rather than assumed.
Re-engage a dormant CRM base with a tangible reason to respond.
A brand's own audience is invited into the campaign, offering a route to refresh consent and add current preference data to records that had gone quiet, where consumers agree.
Give high-intent audiences the push that a discount alone does not deliver.
Consumers who engaged but did not buy are offered trial, turning stalled interest into a physical product experience and a second conversion window.
Extend sampling logic to non-physical products.
Access to a digital product, service tier or content offer is delivered through the same qualified, consented campaign journey.
Sampling as a relationship instrument — welcome moments, habit building, and reasons for existing customers to stay engaged.
Give subscribers a recurring reason to value the relationship.
Samples are scheduled into the subscriber lifecycle, adding discovery to a plan the customer already pays for.
Make a membership feel materially worth holding.
Selected members receive product or experience offers as a benefit, tied back to their membership record with consented feedback.
Turn onboarding into a physical, memorable first impression.
New customers receive a curated pack shortly after signing up, with a guided digital follow-up that captures early experience.
Move a consumer from single trial to routine use.
A sequence of samples and prompts is spread over a defined period, supporting the repetition that habit formation needs.
Win back customers who have drifted, with something better than another email.
At-risk or lapsed customers are offered product trial as a reactivation trigger, with response measured against a control.
Connect physical moments — stores, events, venues and travel — to a digital claim journey that is targeted, capped and measurable.
Connect a shelf or aisle moment to a measurable digital claim.
In-store material carries a claim entry point, so a physical retail presence produces consented, reportable consumer records.
Replace unmeasured activation tables with a tracked campaign.
A short-run pop-up drives digital claims and follow-up delivery, so the activation reports who participated and what they thought.
Turn a large live audience into a consented, contactable base.
Event attendees enter a campaign journey on their own devices, with fulfilment handled after the event rather than in the crowd.
Reach consumers in high-attention travel and stay moments.
Campaigns run around airports, hotels and travel journeys, where product discovery fits naturally into the experience.
Drive trial of a menu item or venue product with a tracked offer.
Venue-specific offers are issued digitally and redeemed on site, linking a hospitality moment to permissioned campaign reporting.
Share cost and reach across complementary brands, with combined boxes, bundles and insert placements that still report per brand.
Increase perceived value while spreading fulfilment cost across products.
Several products travel in one box, with feedback captured per item so each product still reports on its own performance.
Reach a partner's audience with a natural product pairing.
Two non-competing brands share a campaign built around a shared occasion or usage moment, with reporting split by brand.
Use existing high-frequency ordering moments to introduce a product.
Sampling is aligned to QSR ordering journeys, so trial reaches consumers already in a consumption mindset.
Build a themed campaign that no single brand could justify alone.
Multiple brands contribute product to a single themed campaign, sharing reach and cost while each retains its own dataset.
Place a sample inside an order the consumer is already expecting.
Samples travel with partner deliveries, adding discovery to an existing parcel and a digital follow-up for feedback.
Turn short-dated, seasonal or surplus stock into trial, awareness and goodwill instead of write-off and waste.
Convert short-dated stock into trial instead of waste, within date rules.
Eligible short-dated product is directed to consumers quickly, under campaign rules that respect shelf life and compliance requirements.
Move end-of-season inventory while generating trial and data.
Seasonal or promotional stock is released into targeted campaigns as the season closes, recovering value that would otherwise be discounted away.
Direct surplus product to community initiatives with a clear record of what moved.
Stock is routed into agreed donation programmes, with volumes and destinations reported for governance and ESG purposes.
Use surplus volume as paid-for reach instead of a balance-sheet problem.
Overstocked lines are sampled into audiences most likely to adopt them, turning excess inventory into brand awareness and consumer data.
Clear specific lines in specific areas without a blanket markdown.
Clearance is focused on defined regions and audience segments, protecting price positioning while still moving stock.
Send Me Some campaigns can be designed around the product, audience and business objective. Campaigns can be activated across South Africa, subject to stock and fulfilment coverage.
A discovery session is a working conversation about scope, constraints and what a credible first release looks like.
