Turning paid media into measurable growth for CryoSave
AO Digital resolved complex Google Ads account issues and delivered a three-month paid campaign for CryoSave South Africa, producing 324 conversions, an 80% lead-to-sale result and 10,400 paid-social clicks.
- Customer
- CryoSave South Africa
- Geography
- South Africa
- Engagement
- Three-month digital campaign
- Primary outcome
- Paid-media performance converted into measurable sales activity
- 324
- Campaign conversions
- 80%
- Leads converted to sales
- 1.17%
- Paid click-through rate
- 10,400
- Paid-social clicks
Campaign figures supplied in the AO Digital case-study material for the three-month engagement. Results have not been independently audited.
What was on the table
CryoSave operates in a specialised healthcare and life-sciences sector where digital advertising platforms apply heightened controls. Complex issues affecting its Google Ads account were limiting campaign activity and creating an obstacle to consistent digital lead generation. CryoSave needed the account issues addressed and a measurable paid-media campaign capable of supporting its sales operation.
How we approached it
AO Digital investigated and addressed the Google Ads account issues, then planned and managed a focused three-month paid-media campaign. Campaign activity combined clear audience communication, paid advertising, conversion tracking and ongoing performance optimisation, with results monitored across clicks, conversions and lead-to-sale performance.
The capabilities behind the build
- 01Account remediation
- 02Campaign strategy
- 03Creative and messaging
- 04Paid-media execution
- 05Conversion tracking
- 06Performance optimisation
The operating flow
- 1
Review the advertising account and campaign restrictions
- 2
Diagnose and address the Google Ads account issues
- 3
Define campaign audiences, messaging and conversion goals
- 4
Configure and launch the paid campaigns
- 5
Monitor clicks, conversions and lead performance
- 6
Optimise campaign activity during the three-month period
- 7
Review marketing results alongside sales-centre performance
What changed
- Recorded 324 campaign conversions
- Converted 80% of leads to sales
- Achieved a 1.17% paid click-through rate
- Generated 10,400 paid-social clicks
- Restored effective paid campaign activity after resolving complex Google Ads account issues
- During the campaign period, the sales centre achieved its target for the first time in six months
What this engagement drew on
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