Turning an office migration into an employee movement
AO designed and executed an internal engagement campaign that helped a major logistics organisation prepare employees for a significant workplace transition.
- Geography
- Southern Africa
- Engagement
- Campaign design and execution
- Primary outcome
- Employees informed, ready and engaged for the move
- Confidentiality
- Customer identity withheld
What was on the table
The organisation needed to move employees into a new headquarters while maintaining clarity, confidence and enthusiasm during a period of change.
How we approached it
AO designed and delivered a unifying campaign concept, using the symbolism of a baobab tree as the central creative thread, and executed it across video, messaging, email and live events.
The capabilities behind the build
- 01Strategy
- 02Campaign execution
- 03User experience
- 04Operational support
The operating flow
- 1
Campaign concept and narrative defined
- 2
Launch moment created
- 3
Ongoing multi-channel touchpoints
- 4
Readiness check-ins with teams
- 5
Move-week events and reinforcement
What changed
- Increased employee engagement
- Created a consistent communications narrative
- Improved awareness of move-related requirements
- Supported leadership and change-management teams
- Helped build positive anticipation around the move
What this engagement drew on
Customer identity withheld under confidentiality agreement. AO publishes work only in a form agreed with its clients. Where a customer has not granted naming rights, the engagement is described by industry, scale and outcome — never by identity, logo or screenshot.
More engagements like this
Turning aerial imagery into live project intelligence
Technology developed by AO powers an enterprise drone-intelligence platform for a very large construction programme, turning aerial imagery into near-real-time insight.
Replacing calls, emails and spreadsheets with one claims platform
AO designed and delivered a centralised claims portal that turned a fragmented claims process into a structured, traceable and auditable digital workflow.
Creating demand for complex financial services
AO developed a digital lead-generation campaign and website experience for a specialist financial-services organisation helping customers access restricted funds.